The GIIN

What if investing was about more than just financial returns, and also sought positive social and environmental impact as measurable, intentional goals? This is the core aim of Impact Investing — leveraging the power of capital to address global challenges — and the Global Impact Investing Network (GIIN) is dedicated to increasing its scale and effectiveness.

When the GIIN approached We Are How to design a flagship report that would guide the next decade of impact investing, we understood the challenge immediately. What we designed needed to go beyond visual appeal and couldn’t rely on a “cool-factor” that might fade with time. The report needed to have an easy to grasp concept that would have a long shelf-life.

Our visual solution, implemented across print and web, re-interprets GIIN’s water ripple logo by rendering it in a pattern of dots to convey GIIN’s vision for the future: impact through collective action, the sum of many parts working cooperatively through a unified mission. Inside the report, the ripple becomes a flow of water, expressing the idea of purposeful direction, and a hexagonal motif anchors the report’s key categories of action.