We are not a “make pretty” firm. We leverage expertise in brand strategy and cultural trends, so our work is not only beautiful, it’s tapped in, informed, and unique.

We believe that if you have a transformative message to convey, how your message is communicated visually and symbolically is a crucial and delicate craft.

We provide brand strategy and design for organizations that propel culture and humanity forward, and are consistently applauded for our research-driven design process, astute branding insights, and remarkable outcomes. More importantly, our clients value our high level of service, project stewardship and dedication to the success of their missions.

Need help making your branding and design strike the right chord? We Are How.

services & sectors

At We Are How, our work reflects our personal values: we focus on “feel-good” companies in the wellness, nutrition and artisanal/craft verticals, and “do good” foundations, nonprofits, and organizations of all sizes that are dedicated to local and global philanthropy, advocacy and public health.

brand strategy

  • Competitive Landscape Assessment
  • Positioning
  • Broader Cultural Trends Analysis
  • Semiotic Analysis
  • Brand Archetype Alignment
  • Collaborative Brand Strategy and Design Working Sessions


  • Brand Identity
  • Print
  • Digital
  • Packaging
  • Motion Graphics
  • Infographics
  • Illustration
  • Environmental

featured case studies

featured case studies